KE Yuyang, XIONG Yan, HU Yiqing, LIU Shichen. Time-Dependent Demographic Prediction Based on Time-Back-Propagation Method[J]. Chinese Journal of Electronics, 2018, 27(1): 35-40. doi: 10.1049/cje.2017.09.002
Citation: KE Yuyang, XIONG Yan, HU Yiqing, LIU Shichen. Time-Dependent Demographic Prediction Based on Time-Back-Propagation Method[J]. Chinese Journal of Electronics, 2018, 27(1): 35-40. doi: 10.1049/cje.2017.09.002

Time-Dependent Demographic Prediction Based on Time-Back-Propagation Method

doi: 10.1049/cje.2017.09.002
Funds:  This work is supported by the National Natural Science Foundation of China (No.61202404, No.61170233, No.61232018, No.61272472, No.61272317), and the Fundamental Research Funds for the Central Universities (No.WK0110000041).
  • Received Date: 2015-11-15
  • Rev Recd Date: 2015-11-15
  • Publish Date: 2018-01-10
  • In various applications like personalized search and recommendation, full demographic information is a precondition for many applications' well performance, but such ideal dataset rarely exists in practical scenarios. What's worse, absence of key characteristics (e.g., baby's age in maternal and infant commodity recommendation) makes these applications struggle. We design a novel solution to solve the problem of time-dependent demographic prediction. The key insight behind our approach is, we leverage a Time-back-propagation (TBP) method to take the internal time correlation of historical behaviours into consideration and collect all available data to train a classifier, which is a mapping from user's historical behaviours to the demographic information. We demonstrate the effectiveness of our method through experiments of baby's age prediction. Our algorithm performs more balanced on each age group, and can predict Baby's age (BA) accurately in 78.2% on a real-world dataset with 2,058,909 items of a major E-commerce site.
  • loading
  • Jonathan Schler, Moshe Koppel, Shlomo Argamon, et al., "Effects of Age and Gender on Blogging", AAAI Spring Symposium:Computational Approaches to Analyzing Weblogs, Vol.6, pp.199-205, 2006.
    Jian Hu, Hua-Jun Zeng, Hua Li, et al., "Demographic prediction based on users browsing behavior", Proceedings of the 16th International Conference on World Wide Web, ACM, pp.151-160, 2007.
    Ingmar Weber and Carlos Castillo, "The demographics of web search", Proceedings of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, ACM, pp.523-530, 2010.
    Dan Murray and Kevan Durrell, "Inferring demographic attributes of anonymous internet users", Web Usage Analysis and User Profiling, Springer, pp.7-20, 2000.
    Michal Kosinski, David Stillwell, Pushmeet Kohli, et al., "Personality and website choice", Age, Vol.15, pp.21-24, 2012.
    KoenW De Bock and Dirk Van den Poel, "Predicting website audience demographics forweb advertising targeting using multi-website click-stream data", Fundamenta Informaticae, Vol.98, No.1, pp.49-70, 2010.
    Bernd Marcus, Franz Machilek and Astrid Schutz, "Personality in cyberspace:personal web sites as media for personality expressions and impressions", Journal of Personality and Social Psychology, Vol.90, No.6, pp.1014, 2006.
    Peter J. Rentfrow and Samuel D. Gosling, "The do re mis of everyday life:The structure and personality correlates of music preferences", Journal of Personality and Social Psychology, Vol.84, No.6, pp.1236, 2003.
    Daniele Quercia, Renaud Lambiotte, David Stillwell, et al., "The personality of popular facebook users", Proceedings of the ACM 2012 Conference on Computer Supported Cooperative Work, pp.955-964, ACM, 2012.
    Yoram Bachrach, Michal Kosinski, Thore Graepel, et al., "Personality and patterns of facebook usage", Proceedings of the 3rd Annual ACM Web Science Conference, pp.24-32, ACM, 2012.
    Daniele Quercia, Michal Kosinski, David Stillwell, et al., "Our twitter profiles, our selves:Predicting personality with twitter", 2011 IEEE Third International Conference on Privacy, Security, Risk and Trust (PASSAT), and 2011 IEEE Third International Conference on Social Computing (SocialCom), IEEE, pp.180-185, 2011.
    Jennifer Golbeck, Cristina Robles and Karen Turner, "Predicting personality with social media", CHI11 Extended Abstracts on Human Factors in Computing Systems, ACM, pp.253-262, 2011.
    Michal Kosinski, David Stillwell and Thore Graepel, "Private traits and attributes are predictable from digital records of human behavior", Proceedings of the National Academy of Sciences, Vol.110, No.15, pp.5802-5805, 2013.
  • 加载中

Catalog

    通讯作者: 陈斌, bchen63@163.com
    • 1. 

      沈阳化工大学材料科学与工程学院 沈阳 110142

    1. 本站搜索
    2. 百度学术搜索
    3. 万方数据库搜索
    4. CNKI搜索

    Article Metrics

    Article views (158) PDF downloads(194) Cited by()
    Proportional views
    Related

    /

    DownLoad:  Full-Size Img  PowerPoint
    Return
    Return